After the splash Zenith created with the new El Primero 21 movement and the new Defy watches, let's take a look at the other end of the spectrum of novelties, the Elite collection . At BaselWorld 2017, the collection was expanded with new case sizes in 33
But it won\'t be easy. To sell well here: it must be a status symbol, it must be more widely available, it must be advertised, it must be written up in men\'s style and executive lifestyle magazines, and it must be reasonably serviceable. Nataf was the on
With the departure of Aldo Magada and the arrival of (interim) CEO Jean-Claude Biver, I believe it is high time for us to consider the areas needing significant improvement. Zenith is a brand that almost exclusively relies on one single - albeit significa
This year at Baselworld 2016, Zenith presented the female version of its big splash from last year, the new Zenith Elite 6150: the 36mm small sibling, the Zenith Elite Ladies Moonphase : Althogether, there are 8 different versions : steel and red gold cas
Request : Hi Zenith, I recently bought an El Primero Classic Chronograph (released during BaselWorld March this year) and I noticed on the case back it has the inscription of "Elite" instead of "El Primero" as seen on Zenith official publication on this w
Request : Hi Zenith, I recently bought an El Primero Classic Chronograph (released during BaselWorld March this year) and I noticed on the case back it has the inscription of "Elite" instead of "El Primero" as seen on Zenith official publication on this w
Zenith's new Elite classical watches, above all the 'simple' time-only automatic 6150 version, driven by the new Cal. Elite 6150 (automatic, 100h PW, 28.800 vph) were widely regarded as one of the most tempting offerings in this league. For BaselWorld 201
Magnus, Great news indeed, thanks for sharing! I was quite taken with all the nice details about the Elite 6150 last year: the increased movement size, power reserve, beautiful dial and hands, the 42mm case and the case design. It's funny, but the only th
The silent updates often deserve special attention. This is one such successful effort: With this unannounced and not further communicated novelty, Zenith shows us how a combination of obvious (blue dial) and more subtle changes (... see below ...) can yi
I just returned from Baselworld 2016 , and prepared the first images to give you an intial impression on the Zenith novelties . 2016 certainly was a year for the petrol heads amongst us! Like the proverb says, 'a leopard doesn't change its spots'. The Zen